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Terms of Service

This English text is provided for reference. The Hebrew terms above prevail in case of a difference, subject to mandatory law.

Effective date: 12 November 2026 · Last updated: 12 November 2026

These Terms govern your use of Esty, a CRM web application for real-estate agents and brokerages in Israel, available at https://esty-ai.web.app and operated by Aviv Goldstein, Israel (“Esty”, “we”). By creating an account or using Esty you agree to these Terms and to our Privacy Policy.

1. The service

Esty helps agents manage leads, clients, properties, calendars, calls, documents, signatures and deals; browse public market listings; publish listings; and use AI-assisted tools. Features vary by plan and may change over time. Optional integrations (such as Google Calendar, Facebook Pages and telephony) work only after you connect them.

2. Accounts

• You must be at least 18 and provide accurate information.
• You are responsible for activity under your account and for keeping your sign-in method secure. Tell us promptly about any unauthorized use.
• An office owner who invites agents is responsible for those agents’ use of the office account.

3. Plans, billing and cancellation

• Paid plans are billed in advance through Stripe on a recurring basis until cancelled. Prices are shown before you subscribe.
• You can cancel at any time from the billing portal; access continues until the end of the paid period. Fees already paid are non-refundable except where the law requires otherwise, including under Israel’s Consumer Protection Law where it applies.
• Metered features (for example AI requests, generated images or call minutes) are limited by your plan. Calls placed through a telephony provider may be charged by that provider under your agreement with it.

4. Your content and your contacts’ data

• You keep all rights in the content you store in Esty. You grant us a limited licence to host, process and display it solely to provide the service to you.
• You are the party responsible for the personal information of the people you record (buyers, sellers, tenants, leads). You must have a lawful basis to collect and use it, and comply with Israel’s Protection of Privacy Law and any other applicable law.
• Marketing messages you send using Esty (for example WhatsApp or SMS) must comply with applicable law, including section 30A of Israel’s Communications (Telecommunications and Broadcasting) Law, 5742-1982. Esty is not intended for bulk unsolicited messaging.

5. Acceptable use

You agree not to:

• break the law, infringe others’ rights, or upload unlawful, misleading or harmful content;
• send spam, or harvest or bulk-collect the contact details of advertisers or other people;
• attempt to access other users’ data, probe or circumvent security or usage limits, or disrupt the service;
• resell the service or use it to build a competing product;
• present AI-generated or edited images of a property as real photographs — edited property images must remain labelled as a visualisation (״הדמיה״).

6. Third-party services and public data

• Integrations you connect (Google, Meta/Facebook, telephony providers, Stripe) are governed also by those providers’ own terms. You can disconnect them at any time.
• Market listings, prices and public registers shown in Esty come from third-party and public sources. They are provided for convenience, may be incomplete or out of date, and are not verified by us.

7. AI features

AI output (texts, analyses, valuations, images) may be inaccurate. It is a draft for you to review, not professional, legal, appraisal or financial advice. You are responsible for what you publish or send. Esty asks for your confirmation before any AI action changes your data.

8. Availability and changes

We work to keep Esty available and secure but do not guarantee uninterrupted service. We may change, suspend or discontinue features; we will give reasonable notice of material changes that reduce paid functionality.

9. Termination

You may stop using Esty and ask us to delete your account at any time. We may suspend or close an account that breaches these Terms or the law. After closure you may request an export of your data within 30 days, after which it is deleted as described in the Privacy Policy.

10. Disclaimers and liability

Esty is provided “as is”. To the maximum extent permitted by law, we disclaim implied warranties and are not liable for indirect or consequential damages, lost profits or lost data. Our total liability for any claim is limited to the fees you paid us in the 12 months before the claim. Nothing in these Terms limits liability that cannot be limited by law.

11. Governing law

These Terms are governed by the laws of the State of Israel. The competent courts in Israel have exclusive jurisdiction.

12. Changes and contact

We may update these Terms and will post the new version here with a new date; material changes will be notified in the app or by email before they apply. Questions: avivgold@gmail.com.